Effective Date: October 8, 2026 | Last Updated: October 8, 2026
1. Who We Are
Benchmark Real Estate Group Inc. (“we,” “us,” or “our”) is a licensed real estate firm headquartered in Lake Mary, Florida. We operate the website located at https://benchmarkgroupfl.com (the “Site”).
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, submit inquiries regarding luxury properties, or interact with our digital services.
If you have questions regarding this Privacy Policy, please contact us at:
- Email: info@benchmarkgroupfl.com
- Address: 4300 W Lake Mary Blvd, Lake Mary, FL 32746, USA
- Phone: (321) 422-4729
2. Information We Collect
We collect personal information directly from you when you interact with our Site, submit lead forms, schedule property tours, or communicate with our team.
A. Information You Provide Directly
- Contact Information: Name, email address, phone number, and mailing address.
- Property Inquiries: Information regarding property preferences, target locations, price range, financing intent, or specific luxury home queries.
- User Accounts & Comments: If you register an account, leave comments, or save favorite properties on our Site, we collect the details provided in those forms, along with your IP address and browser user agent string to assist in spam detection.
- Uploaded Media: If you upload images to the Site, you should avoid uploading images with embedded location data (EXIF GPS) included, as visitors can download and extract location data from these files.
B. Information Collected Automatically
- Device and Usage Data: IP address, browser type, operating system, referral URLs, pages viewed, time spent on pages, and navigation paths.
- Cookies & Tracking Technologies: We use cookies, web beacons, and persistent storage to enhance navigation, analyze site traffic, and optimize property search functionalities.
3. How We Use Your Information
We use the collected information for primary business and real estate services, including:
- Facilitating property searches, private tours, and brokerage consulting services.
- Processing inquiries submitted via contact forms, landing pages, or interactive property maps.
- Communicating property updates, market reports, new construction releases, and administrative notices.
- Maintaining website security, preventing fraudulent activity, and detecting automated spam.
- Analyzing website performance and user experience through analytics integrations.
- Complying with state and federal legal obligations, including Florida Real Estate Commission (FREC) regulatory standards.
4. Communications
By submitting your contact information through our Site, you consent to being contacted by our real estate professionals via email or direct phone calls regarding your specific inquiry. We do not use your phone number for automated mass SMS marketing campaigns. Your personal contact information will never be sold, rented, or shared with unauthorized third parties for their own promotional purposes.
5. Cookies, Tracking & Embedded Content
A. Cookies & Meta Pixel
We utilize cookies and similar tracking technologies to track the activity on our Site and store certain information.
- Advertising & Analytics: We utilize the Meta Pixel to understand how users interact with our Site, measure the effectiveness of our advertising, and deliver highly relevant real estate content and property suggestions to you on Meta platforms (Facebook/Instagram).
- Site Functionality: If you leave a comment or submit a form, you may opt-in to saving your name, email address, and website in cookies for your convenience. These last for one year. Upon logging in, login cookies persist for two days, and display settings cookies persist for one year.
B. Embedded Content from Third-Party Websites
Articles or property listings on this Site may include embedded content (e.g., property tour videos, interactive maps, or virtual walkthroughs). Embedded content from third-party websites behaves in the exact same manner as if the visitor visited the external site. These third-party platforms may collect data about you, use cookies, embed additional tracking, and monitor your interaction with that embedded content.
6. Third-Party Data Sharing & Integrations
We do not sell your personal data. We share necessary information with trusted third-party service providers strictly to operate our business and deliver real estate services:
- Multiple Listing Services (MLS) & IDX Providers: We integrate Showcase IDX to provide you with accurate, real-time property listing feeds, saved search functionalities, and interactive mapping tools. Showcase IDX may collect necessary user data to maintain your saved properties and search preferences.
- Client Relationship Management (CRM): We utilize Follow Up Boss to securely store and manage client inquiries, communications, and transaction workflows.
- Analytics & Advertising Providers: As mentioned, we use tracking tools like Meta Pixel to evaluate web traffic and optimize our marketing efforts.
- Legal & Regulatory Obligations: We may disclose your data when required by law, subpoena, or administrative order to protect our legal rights, comply with Florida real estate statutes, or prevent fraud.